Marketing Consents and Communication Preferences

Collecting contact details and sending marketing are separate choices. Email on the card does not automatically allow marketing.

stmpr stores consent per channel with timestamp, source, language, and text version.

Customers change choices on a preferences link. After opt-out, no new marketing campaigns.

Customer portal · Enrollment form

Customer portal · Preferences

Step by step

1. On Customer data, enable needed contact fields.
2. Add clear marketing consent copy. Never pre-check the box.
3. When creating campaigns, target audiences with required channel consent.
4. Every marketing email needs unsubscribe or preferences link.
5. After opt-out, keep audit record but exclude from future marketing.

Related articles and pages

• GDPR and customer data
• Automatic campaigns and reminders