Availability
Targeted audiences and automated campaign presets are available according to plan limits.
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Campaigns and win-back
Send a reason to return to the guests it fits
The same message is rarely useful to a new member, a frequent regular and someone who has disappeared. Targeted campaigns use loyalty activity to make each reminder more relevant.
Why it matters
Targeted campaigns
Reach guests based on loyalty progress and inactivity, then automate the reminder that brings them back.
- Build audiences from inactivity, visit frequency or distance from a reward.
- Send focused Wallet notifications instead of one blanket broadcast.
- Automate a win-back reminder after a chosen inactive period.
How this compares
A campaign built around a reason
Better timing begins with choosing the guests the message can help.
| Area | Common workaround | stmpr |
|---|---|---|
| Audience | Every member receives the same promotion. | Segments use inactivity, frequency and reward progress. |
| Message | Generic copy is disconnected from loyalty state. | The offer can match the segment’s reason to return. |
| Follow-up | Win-back messages rely on a manual calendar. | Automated presets can react to inactivity windows. |
Targeted campaigns
How it works
- 01 Choose the card and the business goal.
- 02 Select a saved audience rule or build a focused segment.
- 03 Write, preview and schedule the Wallet message.
- 04 Follow delivery and return activity, then refine the next campaign.
Industry examples
Campaigns tied to a real return moment
Quiet-hour offer
Invite regulars who usually visit at a different time.
Cafés
Lapsed lunch guests
Reach past weekday visitors with a focused reason to return.
Restaurants
Rebooking window
Remind clients when their normal appointment cycle passes.
Hair salons
Routine restart
Encourage members whose check-in rhythm has slowed.
Gyms
Browse every business type
Privacy by default
Guests can join without giving an email, and you only collect the data you actually need. Personal details are never required to issue a card or add a stamp. No per-customer or per-scan fees, and unlimited customers on paid plans.
Frequently asked questions
Questions about this feature
Who receives a campaign?
The audience you pick: inactive guests, guests whose reward is ready, or people who joined recently, for example.
How do I avoid over-messaging?
You can set quiet hours and a frequency cap, so one guest does not get several messages back to back.
Can I see how many guests are affected?
Yes. Before activation you get a preview of the guests who would qualify under the current rules.
Guides
Set it up step by step
Short walkthroughs with screenshots from the knowledge base, in case you get stuck.
- Guest segments
- Automated campaigns and reminders
- Marketing Consents and Communication Preferences
- Push target groups