With the digital loyalty card, you can track how your guests are using the loyalty scheme: when they receive a stamp, how many they collect, and when they redeem a reward. This data gives you a better understanding of the programme’s activity. The number of stamps alone does not reflect a guest’s total spend.
What does the loyalty programme data tell us?
Sign-ups show how many customers have started using the programme. Stamps issued and rewards redeemed help you track activity. If the same guest receives another stamp, you can see that they have returned to the programme. This does not automatically indicate their overall purchase frequency, as there may be visits that were not recorded in the programme.
How can you use the data to inform your decisions?
Look at the period when the programme was launched, then compare periods of similar length. Examine changes in sign-ups, stamp collection and redemption. For each campaign, record both the costs and the sales data separately. A guest who stamps frequently is not necessarily the one who spends the most. Do not draw conclusions about revenue based on an activity report.
How the digital loyalty card works
Customise the card with your own logo and colours. Specify the number of stamps required and clear terms and conditions for the reward.
Share the sign-up link or QR code. The customer approves the Wallet save on their compatible mobile phone.
An authorised member of staff scans the guest’s card using their own phone, then credits the stamp in accordance with the shop’s rules.
Once the guest has collected the required number of stamps, they can request their reward. The staff member verifies and records the redemption, and the reward is provided by the shop.
Notifications and tracking the programme
The notifications and automated reminders available depend on the package selected. A message set up on the control panel can help draw attention to a reward or offer. Delivery and display are also influenced by Wallet, phone and notification settings; delivery is not guaranteed.
The ‘stmpr’ indicator shows the usage of the loyalty programme: sign-ups, stamps issued, rewards redeemed and guest activity. Detailed views and export options depend on the package. The number of stamps alone does not indicate a guest’s spending, the shop’s turnover or the actual return on a campaign. Separate sales data and comparisons are required for these.
Package limits and data management
The Free package allows for up to 15 registered guests, whilst the Start package allows for up to 100. The Bronze, Silver and Gold packages allow an unlimited number of registered guests under normal business use. The limits on notifications, automation and other features vary by package. Please check the Prices page for current fees, trial periods and detailed terms and conditions.
Only collect the data necessary for the loyalty programme to function, and inform guests about data processing. Tailor staff access rights to their roles. Permissions and logged activities aid monitoring, but do not replace the business’s own rules. You can find detailed information about the service on the Data Protection page.
Frequently Asked Questions
Do guests need a separate app?
The guest opens their card’s dedicated link or scans the shop’s QR code, then approves the addition to their Wallet on the connection page. Apple Wallet can be used on iPhones, and Google Wallet on compatible Android devices. A separate stmpr guest app is not required, but the availability of the relevant Wallet depends on the device.
Does it work without an internet connection?
Retrieving a saved Wallet card and recording the stamp are two separate operations. An internet connection is required for server-side verification at the kiosk and to update the Wallet. If the camera cannot read the code, the staff member can also enter the four-digit guest code into the scanner. Before you start, test the local network and the staff procedure.
How do I get started?
First, test the connection, stamping and redemption using a test card. Then start with a small group and refine the rewards based on actual usage. You can view the features and create your card on the stmpr website.
